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Master the proven creative rotation strategy for Facebook campaigns that systematically identifies and promotes your highest-efficiency assets while culling underperformers before budget waste accelerates. Creative fatigue remains one of the most overlooked cost drivers in Meta advertising, with most accounts burning budget on exhausted ad variations that still technically meet performance thresholds but deliver inflated CPM and CPC figures. This resource details the rotation framework that distinguishes between aesthetic fatigue, audience saturation, and genuine creative underperformance, ensuring you replace only what's truly necessary while protecting winning variations from premature retirement. The methodology includes specific refresh cadences, A/B testing sequences within active campaigns, and data-driven decision points for when to introduce new hooks, copy angles, or visual treatments.